Privacy Policy

Effective Date: 7/9/2024, revised 7/30/24.

  1. Introduction

Target Alpena Development Corporation (“we,” “us,” or “our”) is an economic development agency with a mission of providing for the economic well-being and the enhanced quality of life for all residents of Northeast Michigan. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you opt-in to receive SMS messages from us.

  1. Types of Information We Collect

We may collect the following types of information:

  • Personal Information: Name, phone number, email address.
  • Usage Data: Information about how you interact with our SMS messages.
  1. How We Collect Information

We collect information through:

  • Opt-In Forms: When you provide your information to opt-in to our SMS services.
  • Text Messages: When you interact with our SMS messages.
  1. Purpose of Data Collection

We use the information we collect to:

  • Send you SMS messages you have opted in to receive.
  • Improve our services and customer experience.
  • Comply with legal obligations.
  1. Disclosure of Your Information/Data Sharing

We may share your information with:

  • Service Providers: Third parties that perform services on our behalf.
  • Legal Obligations: When required by law or to protect our rights.
  1. Data Security Measures

To ensure robust data security we have implemented the following measures:

  • Access Controls: Only authorized personnel can access sensitive data. This includes using multi-factor authentication (MFA) and role-based access controls.
  • Data Minimization: Only data necessary for SMS communication purposes is collected.
  • Regular Audits: We conduct regular security audits and vulnerability assessments to identify and address potential security weaknesses.
  • Secure Storage: Personal data is stored in secure environments, using secure servers and databases with appropriate security measures in place.
  • Third-Party Compliance: We ensure 3rd parties comply with data protection regulations and have robust security measures in place.
  • Incident Response Plan: Develop and maintain an incident response plan to quickly address and mitigate any data breaches or security incidents.
  1. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

  1. Your Rights

You have the right to:

  • Opt-out of receiving SMS messages at any time by replying “STOP” to any message.
  • Access, correct, or delete your personal information.
  1. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at info@targetalpena.com.

  1. SMS Consent

We do not share or sell SMS opt-in, or phone numbers for the purpose of SMS.